Businesses Struggle To Think Like Their Customers — And It’s Killing Their Sales Finance Director Businesses Struggle To Think Like Their Customers — And It’s Killing Their Sales Cathy W. Patterson September 30, 2023 0 If you don’t understand your customer, you’re going to struggle to sell. And while it seems like... Read More Read more about Businesses Struggle To Think Like Their Customers — And It’s Killing Their Sales