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Search engine optimization (WEBSITE POSITIONING) is the process of enhancing the standard and amount of website visitors to a website or a web web page from serps 1 SEARCH ENGINE MARKETING targets unpaid traffic (often called “natural” or ” organic ” outcomes) quite than direct traffic or paid visitors Unpaid traffic might originate from totally different kinds of searches, together with image search , video search , academic search , 2 news search, and trade-specific vertical serps.
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