If you don’t understand your customer, you’re going to struggle to sell. And while it seems like...
Finance Director
NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership...
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Every site we’ve ever looked at has content that is buried so deep into the architecture of...
Then we added up those percentages, and divided by the total number of brand alerts. This gave...
On average, it takes 66 days for new behaviors to become second nature. We have forever changed...
Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer...
Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going...
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Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that...
