Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels....
Cathy W. Patterson
1) Return on investment (ROI) ROI is a standard metric that evaluates how much you invested and spent on your marketing...
With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly...
You don’t have to be a marketer to know a website is a must have for any business. It tells...
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that...
Posted by Christopher Jan Benitez Updated on October 7th, 2022If you’re a blogger, then you know the importance of a...
A new report from The Intercept suggests that a new in-house messaging app for Amazon employees could ban a long...
Marketing campaigns or initiatives Learning and development for employees Meetings Events or conferences Product design or digital twinning During its...
Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different...
Marketing often pushes for a quick return on investment – proof that your dollars spent equate to more dollars earned....